About Monetization 2.0 FORUM

Industry executives and visionaries from Playfish, Microsoft, Digital Chocolate, Ubisoft, and more, will deliver critical insights and best practices through lively panel discussions, case-studies, and live demos.  Learn from the leaders how to maximize conversion and ARPU through Monetization-as-a-Service™.

The Monetization 2.0 Forum is included in the GDC Online-Austin registration price on all pass types. There are no additional fees to attend. However, one must be registered with the GDC Online-Austin to attend the Monetization 2.0 Forum.

For more information on registering for GDC Online-Austin, visit www.GDCOnlineAustin.com

Schedule (2:00pm - 6:00pm)

Venue: Austin Convention Center

1:00 PM: REGISTRATION STARTS
2:00 PM: Welcome Remarks
2:10 PM- 2:55 PM: KEYNOTE -1
  • Sebastien de Halleux l COO & Co-Founder, Playfish
3:00 PM- 3:40 PM: Platforming Innovations
  • Mike Ybarra l GM, Microsoft- Games for Windows
  • Danielle Diebler l Director, Adobe
  • Mario Shilanski | SVP, InnovativePlatforms, MasterCard
  • MODERATOR
CASE-STUDY – 1:  3:55 PM – 4:10 PM
  • Monetization-As-A-Service/ On-Demand Monetization – Mark Rose, PlaySpan
4:15 PM – 5:00 PM: The Future of Online, Social and Mobile Games   
  • Chris Early l VP Digital, Ubisoft
  • Trip Hawkins | CEO, Digital Chocolate
  • Mike Rubinelli | SVP of Studio Ops, Playdom
  • MODERATOR
CASE-STUDY – 2: 5:05 PM – 5:40 PM
  • Transitioning LOTRO from Subscription to Hybrid Model (Subs + Free-2-Play)