About Monetization 2.0 FORUM

Industry executives and visionaries from Playfish, Turbine, Yahoo!, Ubisoft, and more, will deliver critical insights and best practices through lively panel discussions, case-studies, and live demos.  Learn from the leaders how to maximize conversion and ARPU through Monetization-as-a-Service™.

The Monetization 2.0 Forum is included in the GDC Online-Austin registration price on all pass types. There are no additional fees to attend. However, one must be registered with the GDC Online-Austin to attend the Monetization 2.0 Forum.

For more information on registering for GDC Online-Austin, visit www.GDCOnlineAustin.com

Schedule (October 7, 1:30 PM - 5:30 PM)

Venue: Austin Convention Center, Room 9C

1:30 PM: Welcome Remarks
1:40 PM- 2:25 PM: KEYNOTE
  • Sebastien de Halleux | COO & Co-founder, Playfish
2:30 PM- 3:15 PM: Platform Innovations
  • Piyush Mangalick | Partner Engineering Manager, Facebook
  • Danielle Deibler | Director, Adobe
  • Kyle Laughlin | Head of Games & Sports, Yahoo!
  • Mario Shiliashki | SVP, InnovativePlatforms, MasterCard
MODERATOR: Charles Hudson | Managing Partner
3:20 PM – 3:40 PM: CASE STUDY 1 - Monetization-As-A-Service/ On-Demand Monetization
  • Mark Rose | Vice President, PlaySpan
3:45 PM – 4:30 PM: The Future of Online, Social and Mobile Games   
  • Chris Early | VP Digital, Ubisoft
  • Heiko Hubertz | Founder & CEO, Bigpoint
  • Jason Hable | Director of Monetization, Playdom
  • Lee Clancy | SVP of Product Management, IMVU
  • Eric Bethke | Senior Director, Mafia Wars, Zynga
MODERATOR: Atul Bagga | ThinkEquity
4:35 PM – 5:15 PM: CASE STUDY 2 - Transitioning LOTRO from Subscription to Hybrid Model (Subs + Free-2-Play)
  • Kate Paiz | Executive Producer, Lord of the Rings Online, Turbine
5:30 PM – 6:30 PM: Monetization Track Network Hour - C7 Lobby