Monetization 2.0 - Show Me the Money

PlaySpan invites you to join a gathering of senior game industry executives and thought leaders to discuss the present and future of monetizing online games, virtual worlds and social networks.

About Monetization 2.0 FORUM

What monetizes on social networks? What monetizes in virtual worlds and MMO's? What monetizes in casual games? What monetizes on mobile? How are the platforms getting into the action? Who are the big success stories and what are the pitfalls you need to avoid? How do you convert more free users to paying customers and drive higher revenue? How do you get your paying customers to spend more? How do you create and protect your most valuable customers? How do you protect from massive fraud and chargebacks that could take your company down? Through lively panel discussions, case-studies and on-stage demos, you'll take away the critical insights you need to make your games into real money makers.

The Monetization 2.0 Forum is included in the GDC Austin registration price on all pass types. There are no additional fees to attend. However, one must be registered with the GDC Austin to attend the Monetization 2.0 Forum.

For more information on registering for GDC Austin, visit www.GDCAustin.com

Schedule (2:00pm - 7:00pm)

Venue: Austin Convention Center

Welcome Remarks
Panel: Social Media Monetization
Panel: MMO/ Virtual Worlds Monetization
Panel: In-Game Platforms Monetization
Platform Demos
Microtransaction Case Study
Drinks and Hors D'oeuvres